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2013-05-02

Pepsi removes "most racist commercial in history" - Video

US soft drinks giant PepsiCo has withdrawn a commercial over criticism that it shows racial stereotypes and makes light of violence against women.

The online ad shows a battered white woman on crutches being asked to identify a suspect out of a police line-up of black men and a goat.

In the video, the goat threatens to beat the woman up if she identifies him to the police.

The woman eventually screams in horror and runs away.

The dialogue in the clip is a wordplay around "Dew It" - the slogan promoting Mountain Dew.

One blogger described the 60-second video as "arguably the most racist commercial in history".

PepsiCo has since apologised for the ad for its Mountain Dew soft drink.

In a statement on Wednesday, PepsiCo said that it took "full responsibility" for any offence caused by commercial.
Source: BBC 5/02/2013

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